The Reef Project was designed to support reef conservation through storytelling and visual impact.
Built around the belief that colour and diversity are worth protecting, the campaign utilises design as a means to reconnect people with the beauty and fragility of the Great Barrier Reef.
Illustration & Visual Identity
A modular illustration system inspired by reef ecosystems; designed to scale across patterns, storytelling, and brand applications.
The visual contrast between photography and illustration reflects both the fragility of the reef today and the optimism of what restoration could bring.
