Developed in 2020, this campaign addressed declining zoo visits by exploring the tension between online discovery and real-world experiences, positioning Zoos Victoria as a place where curiosity and wonder can only be fully experienced in person.
Radio Advertisement
What do you do when Alexa (and the world’s greatest living naturalist) can’t help you?
Direct Mail - Postcards Execution
A series of postcards that encourage people to ‘find the unfindable’ at Zoos Victoria.
